Design System & Assets
Brand Identity & Press Kit
Everything you need to accurately present Hada in print, web, mobile, and editorial contexts. All vector and raster assets are open to download.
The Hada mark is constructed from two overlapping coins. The rear coin is drawn in a lighter, translucent tint, representing individual member inflows arriving into the shared pot. The forward coin is solid brand orange, symbolising the unified, verifiable pool held securely for the group.
The wordmark is hand-drawn from the geometric structure of Plus Jakarta Sans ExtraBold, conveying modern institutional trust, bold legibility on mobile screens, and warm Nigerian optimism.
Colour Palette
Our core brand colors are tuned in OKLCH for consistent contrast and vibrance across light and dark modes. Click any swatch to copy its hex code.
Typography: Plus Jakarta Sans
The primary typeface across all Hada platforms — web landing pages, documentation, mobile interfaces, and our logotype.
Weight Specimen
ExtraBold 800 — Collective financial trust
Logomarks, large hero displaysBold 700 — One reusable account number for the group
Section titles, headingsSemiBold 600 — Everyone pays from their own bank app
Subheadings, interactive buttons, tabsMedium 500 — Live inflow feed and transparent organizer payouts
Form labels, card titles, badgesRegular 400 — Designed for crisp on-screen legibility at micro sizes on Nigerian mobile devices, high contrast rendering under direct sunlight, and clean data tables.
Body prose, legal disclosures, helper copyLogo Assets & Variations
Each asset is available as clean vector SVG and high-resolution 300 DPI raster PNG.
Nigerian Contribution Glyphs
75+ Local IconsCustom-crafted iconography representing real Nigerian shared contribution categories — thrift & esusu, estate dues, generator fuel, wedding contributions, and family utilities.
